In our recruitment Era
Are you ready for it?
On Feb. 23-25, 2024, Kappa Delta is hosting the EMPOWER Recruitment & Marketing Academy for a select group of chapters. This is a pilot program and a new in-person opportunity combining personalized recruitment training and coaching with dynamic, hands-on marketing workshops. For this experience, we’ll bring together each invited chapter’s VP-R&M, Director of Social Media & Marketing and CAB-R&M (or the CAB member who works most closely with recruitment) to share in this elevated training, providing benefits for this year and beyond.
We’re introducing this pilot Academy because we’ve heard from you that more, concentrated, dynamic, in-person training is needed!
EMPOWER Recruitment & Marketing Academy
We’ve invited your chapter’s recruitment leaders to attend this pilot program because we see your potential to continue to enhance the chapter’s recruitment excellence in its Panhellenic community. We’re also bringing together chapters with recruitments similar in size and scope, so it will provide a great networking opportunity for leaders to connect. We want you to be able to share your successes with other chapter leaders and volunteers that could benefit from hearing what your chapter does.
We can’t wait to share this experience with you! At EMPOWER, we’ll dive into:
- Expert consultation on past recruitment success and opportunities, and setting data-driven goals for recruitment and retention.
- Telling the KD story year-round to elevate the KD brand on your campus, as well as creating positive buzz prior to recruitment.
- Peer sharing – chapter leaders will share their success with each other, and have opportunities to demonstrate what they do well and are most proud of, for other chapters learn from.
- Strong project management — planning and implementing recruitment as a year-round approach.
- Membership selection — process, policy and how to use it effectively to enhance your membership and reputation.
- Each person will leave with SMART goals, a road map and project plan, so you can check on progress monthly!
For this pilot year, we believe it’s critical that the VP-R&M, Director of Social Media and Marketing and CAB-R&M (or the CAB member who works most closely with recruitment) from each chapter all attend to ensure a consistent knowledge base and shared experience.
EMPOWER Registration closed Jan. 8. If you have any questions or need assistance, please reach out to events@kappadelta.org.create new email
Here are the details! EMPOWER will be:
When?
Friday, Feb. 23 through Sunday, Feb. 25
- Participants need to plan their travel to be onsite at the hotel on Friday, Feb. 23 by 6 p.m. CT. We will offer a come-and-go dinner from 5:30 to 7:15 p.m., and programming will kick-off officially at 7:30 p.m. CT.
- EMPOWER programming will end late Saturday, and attendees can depart Sunday morning (Feb. 25).
Where?
Dallas, Texas as the Hilton Dallas Lincoln Centre at 5410 Lyndon B Johnson Fwy, Dallas, TX, 75240
- Kappa Delta Headquarters has booked and paid for hotel rooms for all attendees and will assign roommates. Collegiate attendees will sleep four-to-a-room, and alumnae attendees will sleep two-to-a-room. Your roommate(s) will be shared with you prior to EMPOWER via email. If you prefer double (collegians) or single occupancy (alumnae), email opens in a new windowEvents@KappaDelta.orgcreate new email for availability and pricing.
- Hotel check in will be available Friday, Feb. 23 at 4 p.m. CT, and attendees must check out by Sunday, Feb. 25 at 11 a.m. CT.
Who?
We are asking that each chapter bring its new VP R&M, CAB R&M (or the CAB member who works most closely with recruitment) and Director of Social Media & Marketing.
- For this pilot year, we believe it’s critical that all three attend from each chapter to ensure a consistent knowledge base and shared experience.
- If your chapter has not traditionally appointed a Director of Social Media & Marketing, we ask that you add this appointed position and bring the new officer to the program. Simply put, we’ve seen how important this role can be in a chapter’s marketing success.
- The chapters invited are campuses with recruitments similar in size and scope, so it will provide a great networking opportunity for leaders to connect.
Cost?
The per-person registration is $450.
- After registration closes, your chapter will be billed on its chapter statement. The registration cost includes program meals and lodging; travel & transportation costs and scheduling will be the responsibility of the chapter.
- Knowing this expense is unplanned, we’ve preemptively worked with the National Vice President – Finance and your Chapter Accounting Specialist to ensure this addition is workable in the chapter’s budget this year.
On your ERA tour … How to get there?
1. Air Travel: Two airports in the Dallas area are located within proximity to the EMPOWER hotel.
- Dallas/Fort Worth International (DFW), 20–25-minute drive
- Dallas Love Field (DAL), 15–20-minute drive
Airfare prices are surging due to increased demand, fuel costs, and airlines having less capacity due to the COVID-19 pandemic. To mitigate increased travel costs and uncertainties while traveling, book airfare by Jan. 15. KDHQ will email to ask for your travel plans at that time.
Note: National Volunteers not in a CAB role with a chapter are required to book all travel through the Concur platform per the National Volunteer Travel & Expense Policy.
2. Parking & Ground Transportation
For those driving or renting a car, parking is available at the hotel for a discounted group rate of $10 per day, plus applicable taxes and fees. Valet parking is available for $36 per day, plus applicable taxes and fees.
Attendees are responsible for arranging and covering the cost of their own ground transportation between the airport and the hotel, or any other trips. Attendees are encouraged to arrange whichever mode of transportation is most convenient for them. We recommend using ride-share apps, like Uber or Lyft, and sharing the ride with a sister (or two, or three!).
Note: National Volunteers not in a CAB role with a chapter will be reimbursed per the National Volunteer Travel & Expense Policy.
What do I Wear?
We want you to be comfortable and show off your Kappa Delta pride, so wear snappy-casual KD spirit wear. opens in a new windowNeed inspo? opens PDF file We’re going for casual-yet-classy, and in our confident era (KD’s version)!
EMPOWER FAQs
- What if one of the three required attendees (VP R&M, Director of Social Media and Marketing, and CAB R&M) cannot attend?
- Can we send a replacement in their place if a person in one of these three roles can't make it?
- If we have two people in a role (for example, two CAB R&Ms) can we register both?
- Why are only certain chapters invited to the first EMPOWER?
- What's covered in registration fee? How do I pay?
- What are my breakfast options?
- Do I book my own hotel room?
- Dallas/Fort Worth International (DFW), 20–25-minute drive
- Dallas Love Field (DAL), 15–20-minute drive
What if one of the three required attendees (VP R&M, Director of Social Media and Marketing, and CAB R&M) cannot attend?
For this pilot year, we believe it’s critical that all three attend from each chapter to ensure a consistent knowledge base and shared experience. If your chapter has not traditionally appointed a Director of Social Media & Marketing, we ask that you add this appointed position and bring the new officer to the program. Simply put, we’ve seen how important this role can be in a chapter’s marketing success.
Can we send a replacement in their place if a person in one of these three roles can’t make it?
For VP R&M and Director of Social Media and Marketing, the sisters in those exact roles need to attend, as the learnings would be tough to transfer in your one-year terms. For CAB-R&M, work with your CRS to approve any replacements. Please send your questions to opens in a new windowEvents@KappaDelta.orgcreate new email and we’ll get back to you as soon as we can!
If we have two people in a role (for example, two CAB R&Ms) can we register both?
Yes! Just make sure to check your chapter budget.
Why are only certain chapters invited to the first ERA?
The chapters invited are campuses with recruitments similar in size and scope, so it will provide a great networking opportunity for leaders to connect. Additionally, with this being a pilot program, we’re testing out the model, before considering a wider launch. We’ve invited your chapter to attend this pilot program because we see your potential to continue to enhance the chapter’s recruitment excellence in its Panhellenic community.
What’s covered in registration fee? How do I pay?
The $450 registration fee includes program meals and lodging. (Meals included Friday dinner, as well as Saturday lunch and dinner.) Travel & transportation costs and scheduling will be the responsibility of the chapter. After registration closes, your chapter will be billed registration fees on its chapter statement.
What are my breakfast options?
We recommend packing some snacks and small breakfast items along with a refillable water bottle to keep you fed and hydrated during EMPOWER. The hotel has a few opens in a new windowdining options, but they will likely get busy. Having some snacks on hand is a great way to guarantee you don’t get hangry.
Do I book my own hotel room?
Kappa Delta Headquarters has booked and paid for hotel rooms for all attendees and will assign roommates. You do not need to book your room! Collegiate attendees will sleep four-to-a-room, and alumnae attendees will sleep two-to-a-room. Your roommate(s) will be shared with you prior to the Academy via email. If you prefer double (collegians) or single occupancy (alumnae), email opens in a new windowEvents@KappaDelta.orgcreate new email for availability and pricing.
Do I book my own travel?
Yes, and sooner rather than later. If flying, two airports in the Dallas area are located within proximity to the EMPOWER hotel.
Airfare prices are surging due to increased demand, fuel costs, and airlines having less capacity due to the COVID-19 pandemic. To mitigate increased travel costs and uncertainties while traveling, book airfare by Jan. 15. KDHQ will email to ask for your travel plans at that time.
What do I wear?
We want you to be comfortable and show off your Kappa Delta pride, so wear snappy-casual KD spirit wear. opens in a new windowNeed inspo?opens PDF file We’re going for casual-yet-classy, and in our confident era (KD’s version)!
What are the hotel amenities?
The Hilton Dallas Lincoln Centre has plenty of amenities to keep you comfortable throughout your stay. You can find a full list on opens in a new windowtheir website.
Will there be WiFi?
Of course. We know you might have homework to get done in the late evenings, so all attendees will have access to complimentary WiFi in their guest rooms.
Who do I contact if I have questions?
Please send your questions to opens in a new windowEvents@KappaDelta.orgcreate new email and we’ll get back to you as soon as we can!
What if one of the three required attendees (VP R&M, Director of Social Media and Marketing, and CAB R&M) cannot attend?
For this pilot year, we believe it’s critical that all three attend from each chapter to ensure a consistent knowledge base and shared experience. If your chapter has not traditionally appointed a Director of Social Media & Marketing, we ask that you add this appointed position and bring the new officer to the program. Simply put, we’ve seen how important this role can be in a chapter’s marketing success.
Can we send a replacement in their place if a person in one of these three roles can’t make it?
For VP R&M and Director of Social Media and Marketing, the sisters in those exact roles need to attend, as the learnings would be tough to transfer in your one-year terms. For CAB-R&M, work with your CRS to approve any replacements. Please send your questions to opens in a new windowEvents@KappaDelta.orgcreate new email and we’ll get back to you as soon as we can!
If we have two people in a role (for example, two CAB R&Ms) can we register both?
Yes! Just make sure to check your chapter budget.
Why are only certain chapters invited to the first ERA?
The chapters invited are campuses with recruitments similar in size and scope, so it will provide a great networking opportunity for leaders to connect. Additionally, with this being a pilot program, we’re testing out the model, before considering a wider launch. We’ve invited your chapter to attend this pilot program because we see your potential to continue to enhance the chapter’s recruitment excellence in its Panhellenic community.
What’s covered in registration fee? How do I pay?
The $450 registration fee includes program meals and lodging. (Meals included Friday dinner, as well as Saturday lunch and dinner.) Travel & transportation costs and scheduling will be the responsibility of the chapter. After registration closes, your chapter will be billed registration fees on its chapter statement.
What are my breakfast options?
We recommend packing some snacks and small breakfast items along with a refillable water bottle to keep you fed and hydrated during EMPOWER. The hotel has a few opens in a new windowdining options, but they will likely get busy. Having some snacks on hand is a great way to guarantee you don’t get hangry.
Do I book my own hotel room?
Kappa Delta Headquarters has booked and paid for hotel rooms for all attendees and will assign roommates. You do not need to book your room! Collegiate attendees will sleep four-to-a-room, and alumnae attendees will sleep two-to-a-room. Your roommate(s) will be shared with you prior to the Academy via email. If you prefer double (collegians) or single occupancy (alumnae), email opens in a new windowEvents@KappaDelta.orgcreate new email for availability and pricing.
Here are several safety tips for your time at EMPOWER:
- Review the fire evacuation plan in your room so you know where to go if there is an emergency.
- Keep your room key in a secure place and do not announce your room number in a public setting where others can her.
- Do not allow strangers into your room and do not prop your door open under any circumstances.
- Use the buddy system! Be careful and don’t wander alone – take a Kappa Delta sister with you.
- If there is an emergency and you or others from your chapter think you need to leave the premises, please notify your CAB to get permission.
- In the chance there is an emergency, please make sure your emergency contact is listed in the Member Portal.